Benefits of Cosmetic Clay

Has this ever happened to you?

You’re minding your own business on a Saturday afternoon when a tiny swamp monster flings open your front door and charges into your house, leaving behind a trail of muddy, clumpy footprints. You start to scream, but as the tiny swamp monster sprints past you you hear it say…

“Hey Mom!”

You realize it’s not a tiny swamp monster, it’s actually your eight year old daughter.

And instead of listening to you when you try to explain why mud is bad and why tracking mud into the house is harmful rather than helpful she decides to use her childish curiosity to stick it to you and says, “If mud is bad then how come you rub it all over your face before bed? And how come we use it to make mugs in art class? And how come when I visited Apple Valley Natural Soap’s website to pick out a Mother’s Day present for you I saw that they use clay in their soaps?”


So maybe this hasn’t happened to you, but here’s the question:

If it did happen to you, would you be prepared with an answer?

Don’t worry, after reading this you will be!

What is Clay?

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Clay is made up of specific mineral particles that are extremely fine. On a chemical level, clay’s dense sheet-like structure of tightly bonded elements creates a compact structure that also retains water.

Mud and dirt may contain the same components as clay, but they can also contain varying quantities of silt, soil and sand. Clay’s compact structure prevents it from becoming a habitat for microorganisms and creates a smooth, even texture. This refined quality is what identifies clay as the optimal sediment for cosmetic use. 

What is Cosmetic Clay?

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Cosmetic clay is clay that is used in health and beauty products. Different types of clay have different benefits, so selecting the right kind of clay for your skin is important.

Cosmetic Clays in AVNS Soap

Rhassoul Clay

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Rhassoul Clay, mined from the Atlas Mountains of Morocco, has been used for over 1400 years as a soap, shampoo, and skin conditioner. It contains a high percentage of silica, magnesium, potassium, and calcium, and its extraordinary ability to absorb oil and impurities from both the skin and hair makes it more effective than other clays for cleansing and conditioning…perfect for faces that need the epitome of pampering. We’ve also discovered that this clay has a super sidekick…avocado. We want you to be able to get clean, silky hair without having to attempt your own mushy, DIY avocado mask, so we did all the work for you and created the Rhassoul and Avocado Shampoo Bar.

Kaolin Clay

Kaolin Clay is the purest and gentlest of all the clays. White Kaolin clay is used to make porcelain, but in the cosmetic world it’s not limited to porcelain skin. Kaolin clay’s negative charge allows it to draw out toxins that other clays can’t. We combined the gentlest clay with the gentlest fiber, silk, for a truly gentle and effective cleanse.

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Managing skin that is sensitive and prone to oil can be frustrating, but mixing white kaolin clay with red kaolin clay creates the perfect balance of delicacy and absorption. Our solution is two beautifully colored bars made with pink kaolin clay. For citrus lovers: the Pink Lemonade Shampoo Bar. For floral enthusiasts: the Bella Rose Shampoo Bar.

Australian Red Reef Clay

This clay is packed with iron and minerals that improves the skin and gives it a healthy glow. We recommend our Rose Geranium Salt Bar for the benefits of additional exfoliation from our top notch European Spa Salt!

Bentonite Clay

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The strong absorption power of bentonite clay makes it fantastic for acne prone skin because it pulls out the dirt and sebum that can build up on your face. The fine quality of this clay also makes for a fantastic shave for every bona fide beard-growing face out there, so make sure you get your Man 2.0 Body, Shampoo, and Shaving Bar in time for Father’s Day (it’s like three gifts in one)!

Now you’re fully equipped to answer all of your hypothetical daughter’s questions, or anyone who needs the help of a clay expert. You also have the perfect Mother’s Day Wishlist!

13 thoughts on “Benefits of Cosmetic Clay

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