3 Sustainable and Eco-friendly Makeup Brands You Have to Try

Apple Valley Natural Soap is your place to find sustainable, eco-friendly skincare and haircare products, but do you have somewhere to go when it comes to make-up? Hopefully someday Apple Valley Natural Soap will be able to fulfill those needs, but for now check out these three sustainable, eco-friendly make-up companies! These ethical make-up brands will make the perfect finish after you’ve used your favorite ethical products from your favorite ethical soap company!

Elate Beauty

Elate Beauty supplies an extensive variety of sustainable makeup including “eye makeup (pressed and loose powder, mascara, eyeliner and brow balm), face makeup (foundation, powder, concealer, blush, highlighter, bronzer), lipstick, lip gloss, palettes (which you can custom create for your complexion) and kits.”

According to Sustainable Jungle, all of their products “are cruelty-free International certified, PETA certified vegan, and gluten free.”

About Elate Beauty

90% of this Canadian company’s ingredients are organic and they work hard to use fair trade whenever possible. They are continually working to replace non-natural ingredients with natural ones in hopes of becoming 100% natural.

One of Elate Beauty’s current goals is to feature only zero-waste beauty products and reusable, refillable bamboo packaging. It’s the coolest thing ever, new refill product is delivered in seed paper and then after you’ve put the new product in the original bamboo containers you can wet the seed pouch and plant it in your garden!

What does Apple Valley Natural Soap love about this company? We love that this company is vegan, cruelty free, non-toxic, and has ethical sourcing and thoughtful packaging just like we strive to!

100% Pure

About 100% Pure’s Ethical Makeup Line

100% Pure makes fruit-pigmented cruelty-free and Fair Trade makeup including but not limited to foundation, mascara, and lip-tints! All coloring for products comes from produce and their only mineral ingredient is Mica.

While many of their products are vegan (including some awesome makeup brushes made from recycled plastic bottles) some do contain beeswax.

Their packaging is recyclable and can be recycled at home or brought into a store location for the in-store recycling program, how neat is that!?

About 100% Pure

According to sustainable jungle “100% Pure was co-founded and run by three individuals that prioritize corporate responsibility, change, and transparency.”

“We only use fair trade farmers and distributors who ensure us that they are only fair trade. We also work with numerous charities around the world that help to create sustainable jobs for countries in need.”

According to Sustainable Jungle‘s article (read full article for extended list of clean makeup companies!), “for every order placed, 100% Pure donates either one bowl of vegan dog food (of which a single bowl can save to 2 livestock animals, 90 lbs of grain, 2000 gallons of water, and 60 sq. ft. of rainforest) to animal shelters…if you’d prefer, you can instead opt for your purchase to plant one tree through Trees for the Future. Either way, they’re making a difference. “

Apple Valley Natural Soap loves that this company donates to a good cause and cares about where their ingredients come from!

Mad Hippie

With a mission to encourage and create beauty from within, Mad Hippie’s products are crafted to help kick-start that journey from the outside while making a difference in the world as well.

This company strives to create naturally-based skincare and makeup products and has a supercool sun-protection line in addition to makeup products. They avoid using silicones in their products and use eco-friendly packaging whenever possible.

Here’s a statement from the company about their efforts to give back to the community, “We take our responsibility to the planet seriously & that’s why we are always working to further reduce our carbon footprint and impact on the environment.  From utilizing bioresin sugarcane tubes, to printing with soy inks on FSC certified paper, giving $1 of every web sale to conservation, and controlling our downstream waste through a partnership with Terracycle, Mad Hippie is dedicated to the preservation of the planet.”

Did You Find What You Were Looking For?

I hope that if you’re looking for clean makeup options you may have an idea or inspiration of where to start! If you’ve tried any of these brands, let us know what products you’d recommend!

Much Love,


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